Scroll down to find out more about nLight or experience it in action by downloading the article below.
In this article we nLighten on why optimising your portfolio to meet the needs of budget as well as premium shoppers presents even greater scope for growth.
Finding growth is tough. Manufacturers and retailers are having to work harder just to stand still. Winners must be bolder, more innovative and more agile as they seek out and exploit new opportunities. nLight identifies and sizes emergent consumer purchasing trends globally, enabling marketeers and retailers to rapidly target pockets of growth with positive trajectory and so prioritise action where it will deliver highest return.
The first generation of 8 nLight clusters are diverse groups of consumers who behave very differently from the norm, whether that’s in terms of the products they buy, the prices they pay or the way in which they shop. They are profiled to yield new insight into purchase motivations and behaviour at category, brand, sku and retailer level to shine new light on trend setting shoppers who lead the pack, not follow it.
What and how much they buy?
Conscious Naturals
Variety Seekers
Local Brand Loyalists
How much they pay?
Premium Pursuers
Value Seekers
Where and how they spend it?
Store Hoppers
Store Regulars
Digital Shoppers
Revealing size and trajectory of trends globally and quantifying behavioural similarities and differences across key markets
Revealing where you are strong and where weak?
Guiding strategic decisions on where to prioritise and how to exploit
Contact the BG20 team to find out more about nLight and how it can help you in your quest for growth.
Download Optimise Your Portfolio For Growth, the first in a series of articles accompanying the launch of nLight. In this we explore whether focus at the premium end of the price spectrum is indeed the optimal path to follow, or whether exploiting different price points across a more diversified portfolio represents greater scope for growth.
